Wednesday, August 8, 2012

MAKEUP IN MINUTES: MAKEUP GOURMET LAUNCHES HOW-TO VIDEO SERIES

San Francisco beauty expert and Makeup Gourmet Founder Chris Scott has toured with Chanel, authored the Cosmetic Counter Survival Guide and prettied many a face at his SoMa studio. Now he’s offering anyone with a computer access to his expertise through a recently launched online video series. Why we like it: access to beauty how-tos, guides and tips from an expert makeup artist 24 hours a day. The site offers an extensive number of HD videos which are broken down by age groups ranging from Teen Something to 50 Something, as well as an online store featuring Scott’s favorite products. “I wanted to create a content rich delivery system that fulfilled the two most repeated questions—how to apply and what to buy. I wanted to put the consumer in control, so I broke down the content into sections to help people find the exact answers they require as effeciently and as effectively as possible,” says Scott, who has been working on producing the videos for over two years. Since the opening of his SOMA studio about a year and a half ago, Scott has also launched his own line of Makeup Gourmet products, which are manufactured locally and available on the website. Below, is one of my favorite tutorials, check it out: 5 MINUTE MAKEUP