In addition to her FENTY PUMA collection, Rihanna is now joining forces with LVMH to release a complete makeup line. Kendo, of which is under the LVMH umbrella, will be launching the range, titled Fenty Beauty by Rihanna. The line will be sold at LVMH’s Sephora perfumery chain and other outposts, as it will be launching in Fall 2017.
For now, no other details have been provided regarding the partnership, but insiders are estimating that the deal could have cost LVMH’s upwards of $10 million USD.
Fenty Beauty by Rihanna joins the likes of Kat Von D Beauty and Marc Jacobs Beauty as the third major color cosmetics project that Kendo has undertaken.