Ratings and reviews, which appear on many consumer websites, are designed to improve customer engagement and brand loyalty through trust. They also help increase organic search engine rankings (i.e., Google®) and direct consumer feedback on products.
Ratings and reviews are considered user-generated content. More and more, users are relying on user-generated content to make purchasing decisions. In fact, in the past six months, 93 percent of consumers have reviewed product ratings before purchasing an item.*
Check out any Mary Kay Website to see product reviews before you make your next online purchase - CLICK TO ENTER MK WEBSITE